SparrowiMailer
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Our story

Built by senders,
for senders.

We made SparrowiMailer because every other email tool either treated delivery like a black box, charged like one, or both. There had to be a better way — so we built it in India.

120M+
Emails sent / month
12K+
Active senders
99.4%
Inbox placement rate
24×7
Human support, no bots
The origin

Frustrated with tools that charge enterprise rates for solo-founder problems.

In 2022 our team was running cold outreach for an early-stage SaaS when we hit the wall every founder hits: Mailchimp locked features behind a ₹25,000/month plan, SendGrid throttled at 100/day on the free tier, and every "deliverability tool" we evaluated cost more than our AWS bill. We were not enterprise. We didn't need enterprise pricing.

So we built our own stack — first as an internal tool. A Windows app that connected directly to our Google Workspace accounts, enforced throttling, and ran a quick MX check before every send. Bounce rate fell from 9% to under 1.5% in the first month. Colleagues started asking for copies.

By 2023 we had 40 beta teams. In early 2024 we launched publicly as SparrowiMailer — a deliverability-first platform built specifically for growth teams, agencies and solo founders who want enterprise-grade mailer features without the enterprise invoice. Indian-made, Indian-priced, globally capable.

Start sending free See pricing
SparrowiMailer team at work in Bengaluru office
The humans

Meet the team.

Small team, big obsession with deliverability. Everyone here has personally debugged a bounce loop at 2 am.

Rohan Mehta
Rohan Mehta
Co-founder & CEO

Former SDE-II at Razorpay. Built the original Windows sender app over two weekends. Obsessed with bounce-rate math and Indian SaaS distribution.

Priya Nair
Priya Nair
Co-founder & CTO

Infrastructure engineer, 8 years at scale. Designed the multi-region delivery pipeline. Makes everything run fast and boring.

Arjun Sharma
Arjun Sharma
Head of Product

5 years in email deliverability at a major ESP. Joined to build the product he always wished he had. Champions simplicity in every review.

Ananya Iyer
Ananya Iyer
Growth Lead

Ex-agency performance marketer. Sends 200K+ emails a month on SparrowiMailer — the product's most demanding power user.

Vikram Das
Vikram Das
Engineering Lead

Fullstack engineer, open-source contributor. Owns the validator engine and the Windows app. Wrote the SMTP retry logic everyone relies on.

Naina Kapoor
Naina Kapoor
Customer Success

Handles onboarding, support tickets and the Tuesday newsletter. If you've emailed us, you've probably met Naina. Median response: 47 min.

Values

What we stand for.

Three commitments we built the product around. Everything else flows from these.

Honesty by default

Transparent pricing. No dark patterns. No surprise fees. The price you see is what you pay. We publish uptime numbers weekly — including the bad weeks.

Fast where it matters

Validation, sending, deliverability checks — every workflow is tuned to feel instant. We measure p95 latency, not just averages, because slow tails kill campaigns.

Boring reliability

Battle-tested infrastructure across regions. 99.98% uptime last 90 days. We sweat retry queues, MX timeouts and bounce-parsing edge cases so you never have to.

SparrowiMailer diverse team collaborating

Building from Bengaluru, serving the world.

Headquartered in India with infrastructure spanning three regions. Every rupee in revenue goes straight back into making the platform faster and more reliable.

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